/ MONTE DEI PASCHI DI SIENA FOUNDATION /

Creation and designing of the institution’s catalogue

Advertising \ Visual

For many years, the Fondazione Monte dei Paschi di Siena – the foundation associated with the Monte dei Paschi di Siena bank – has been a driving force throughout Siena and Tuscany, funding through grants projects undertaken by public or private nonprofit organisations, helping them achieve their goals within a context of public interest.

After winning a bid with Fondazione MPS, IDEM ADV worked on the publication of the institution’s catalogue, which allowed stakeholders, institutions, and prevailing opinion leaders to understand the nature, the activities, and the commitments of the Fondazione MPS.

Our responsibilities included the design of the graphic project for the publication, produced in both Italian and English, together with layout and the monitoring of all typographical/printing activities, with special attention to each and every detail.

In order to best address the client’s needs, we also conceived the optimal solution, a system consisting of pockets and removable cards, which allowed for the simple update of the brochure on a yearly basis, thus substantially extending its life-cycle and usage.