/ COMUNE DI MONTEPULCIANO Montepulciano Tour App /

Regional marketing project on digital platforms

Graphics \\ Brand Identity \\ Naming \\ iOS and Android Development and Programming \\ Augmented Reality

In 2013, the Municipality of Montepulciano, in collaboration with the Università degli Studi di Firenze, School of Architecture, launched a regional marketing project through digital media. This was the start of the Motepulciano Tour project, a virtual city tour based on a 3D hyper-real model of the city centre, which is remotely navigable thanks to the website we developed.

However, the Montepulciano Tour has two distinct purposes: while the 3D virtual navigation provides a visual of the area for users interacting remotely, IDEM ADV also developed a solution targeted at the city’s visitors – the Montepulciano Tour app.

The Montepulciano Tour app, a free download for iOS and Android devices, allows users to visit the town via a geo-referential mode thanks to the deployment of an augmented reality system, which interacts with smartphone cameras and provides information on the main sights found in the particular area.

IDEM ADV (through our IDEM UP! department dedicated to the mobile world) worked on developing the graphics and the App, while also producing information materials corresponding to the main sights of the region.