/ SUNDAY MORNING / Linea prodotti solari

SPF product line

Product identity / Naming / Advertising / Copywriting / Packaging

Sunday Morning was a business project sponsored by a skincare brand looking to launch its new line of SPF products.

IDEM ADV worked on the project since the very beginning, and through all the various stages that led to the final product launch.

We also developed the entire product identity, first focusing on the naming of the line, and then on the logotype,

the overall graphics design and the final packaging, which make the product recognisable and summarise its overall philosophy.

In order to support the launch of the line on the market, relying on the company’s own distribution line instead of on a mass distribution strategy, we also created communication, promotion, and advertising materials.